A Few Words About Us
In today’s competitive business environment, our in-house state-of-the art manufacturing facility gives us an edge over our competitors in product development at a reasonable cost. Since generations, we are known amongst our customers for manufacturing high quality, child friendly toys that ensure strong fine motor development skills of the child. Our manufacturing and delivering quality products in the market place has been possible because of the presence of our strong quality & control team that ensures every product clears all quality test parameters as per International Standards before reaching the final set of target audience.


Why Choose Us?

Our Vision & Mission

To carve a niche in Pull Back toy segment by manufacturing high quality toys that suits every pocket.

Spreading smiles and helping create memories for every child by making play an enriching experience.

About Us

Being pioneer in the toy manufacturing business in India, we constantly bring in innovation and creativity in our product development with our state-of-the-art manufacturing facilities thereby making play time learning and enriching experience for the tiny tots.


The foundation story of Shinsei Industries dates back to the era when the toy industry in India was at its nascent stage, the sector was completely unorganized and the economy was still almost a decade away from the popular Liberalization, Privatization & Globalization (LPG) policy.There were very few brands of toys available in the market that were affordable only to the elite class but didn’t suit the pockets of majority of Indian families and playing with toys was still a distant dream for many kids. It was at this time when a young budding entrepreneur was contemplating on various business alternatives and found the idea of venturing into toy industry extremely challenging and lucrative.

Founders Desk

Sheinsei toys was founded by a visionary leader, Mr. Vijay Kureja. He started with a small toy shop in Mumbai in the year 1971 and was on the journey of testing the waters of toy industry. He soon realized that the toy industry in India is highly unorganized and has immense potential to grow in the years to come. The business acumen in him analyzed the wide gap between the demand for affordable toys backed with quality and the prevailing supply for toys in the market. He envisioned making good quality toys accessible to every Indian household with kids at affordable price. With this modest vision, in 1985, they collaborated with a Japanese company to form an alliance and thus,  Shinsei Industries was born. Mr. Manish. Kureja joined the organization as a director and mastered the tricks of the trade. Being from engineering background, he further focused on modern methods of designing and manufacturing toys to make it more appealing to the taste and preferences of the present generation audience. Owing to his in depth knowledge, backed with technological background, Mr. M. Kureja was elected as the President by the The All India Toys manufacturer association  and has been entrusted with the responsibility of leading the toys industry with Make in India Vision team and Liasioning with government bodies to ensure smooth functioning of the organization.

Strong and dynamic leadership of Mr. V. Kureja and Mr. M. Kureja has helped the organization in building a strong network of 100 plus dealers and resulting in availability of toys in 10000 plus stores all across India. Over the years, with constant support and motivation from all the stakeholders, the organization extended it’s manufacturing base and started with a subsidiary in the year 2003 by the name Min Toy Pvt ltd. Today, Shinsei Industries and Min toys, manufactures and exports high quality toys to multiple countries across the Asian continent.


We have carved a niche in manufacturing high quality affordable toy vehicles in two categories namely Pull Back Toys for kids belonging to the age group of three years and above. Under both the categories, we manufacture wide range of toys that are all time favourites amongst kids.
Pull Back Toys:  Aerial transportation (areoplanes & helicopters), Road transportation (public & private), Sea transportation, Farm equipments.
On Wheels Toys:  Aerial transportation (areoplanes & helicopters), Road transportation (public & private), Sea transportation, Farm equipments.

Our Brands
Our Award Winning Toys


Love Bug Car


Airbus A380 Aeroplane


Tractor Water Tanker


Farm Plough Tractor


City Harbour Boat


Fire Brigade Toy
Manufacturing Units
Years Of Experience
Number of Awards Won
Dealer Network In India
Meet Our Team
Mr. Vijay Kukreja

A a self-made entrepreneur. Starting his career in the toy industry in 1965 realized the importance of quality & Branding and has been the driving force in the development of the company Brands shinsei and Mintoy.

Mr. Manish Kukreja
CEO Marketing

A Mechanical Engineer ,From 25 products to over 150, in a span of 10 years, he is an industry leader with experience in marketing & product development.He is the CEO of the company and also a Hon President of TAITMA (The All India Toy Manufacturer Association)recognised By Govt. Of india.

Mrs. Surekha Kukreja
Advisory Director

The pillar of strength for company, Mrs. Kukreja helped in the early stages of building the company and her contributions and inputs are still welcomed as active member of Board of Company.

Mrs. Poonam Kukreja
Product Development & Strategist

She has been the driving force behind the new packaging of the products. With her business acumen and market understanding, she works with enthusiasm, giving inputs on marketing strategies

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